A branding campaign to dynamize McGill Street
Communication axis: everybody wins when they see McGill Street differently
In 2017, thanks to the financial support of the Ville-Marie borough and the collaboration of the establishments located on McGill Street, a digital campaign including content from local influencers was set up by the SDC Vieux-Montreal. From June to December, some of the most important business people of the neighborhood suggested their favorite addresses from this incredible street.
Campaign : Agence Bob