The Big Fashion Sale by Quebec Designers (also known as the Braderie) is a well established, popular semi-annual shopping event (some people even call it "the mecca of fashionistas").Begun in 1994 with some 50 customers, the Braderie now attracts 25 000 people over four days in Old Montreal.. From 60 to 100 fashion designers participate each edition, which is the reason why one can find just about everything at the sale: women's and men's ready to wear, children's fashions, coats, sportswear, leather, fur, shoes, bathing suits and lingerie, casual wear, accessories (hats, jewellery, etc.).The Braderie is definitely the place to discover what Montreal and Quebec City have to offer in fashion. From the well established to the newcomers, the participating Quebec labels get to liquidate their samples and overstock and their faithful clients get to purchase the hot new looks of the season at amazingly low prices (50-80 % off). The Braderie is also a rare opportunity to meet and chat with the designers. In short, the Braderie is a win-win strategy to support the industry.